Sunday, March 17, 2019

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What Kinds of Email Testing Tools Should I Use?

There are a lot of options when it comes to email testing. You can use tools to:
  • Improve the quality of your email list;
  • Assess and improve email deliverability;
  • Pre-test subject lines;
  • Test and preview your email templates in various inboxes;
  • Evaluate the impact of your email message.
Email Testing Tools to Verify your Email Subscribers
  • 1. QuickEmailVerification: One of the most reliable email verification platform. QuickEmailVerification guarantees a 95%+ deliverability rate. Its service is also among the least expensive, the fastest and the most appreciated by customers.
  • 2. NeverBounce: Although NeverBounce is slightly more expensive than QuickEmailVerification, it has a lot of customer proof points and integrates with MailChimp, Drip, Marketo, and more.

Email Testing Tools to Assess Deliverability

  • 3. Sender Score: Sender Score is a free tool by ReturnPath. It grades the reputation of your IP addresses (domains) on a scale (0 to 100). ReturnPath also has a Blocklist Lookup tool to check if any of your IP addresses got blacklisted.
  • 4. Postmark SPAM Check: Postmark is a free tool that evaluates whether your email copy contains SPAM words. It grades your content and makes recommendations.
  • 5. Litmus Spam Testing: Litmus has spam testing functionalities as part of its platform. It tests your emails against the major spam filters and makes actionable recommendations. Their tool also integrates with MailChimp and Campaign Monitor.
  • 6. Email on Acid Spam Testing: Similar to Litmus’s spam testing platform, Email on Acid tests emails against 23 of the most popular spam filters and the most common blacklist services.
  • 7. Mail Tester: Mail Tester is a free tool to check spam scores. You send an email to Mail Tester’s email address, and the tool calculates your spam score. Although they focus on newsletters, Mail Tester will work with any types of emails.

Email Testing Tools for Subject Line Testing

  • 8. Send Check It: Send Check It is the tool we’re currently using to pre-test our subject lines. It integrates with Slack and also has email domain and email address validation functionalities. With Send Check It, our subject line scored 101 / 100 (it goes above 100! 😳).
  • 9. Email Subject Line Grader: Email Subject Line Grader by Net Atlantic is another really good (and free!) subject line testing tool. It assesses the effectiveness of your copy, the word count, the word mixture, and the type of subject line. With this tool, our subject line scored 94 out of 100.
  • 10. CoSchedule’s Email Subject Line Tester: Although CoSchedule’s free tool was intended to analyze blog post headlines, it can work with subject lines. It tests copy effectiveness, word balance, keywords and sentiment. Although we love their visuals, it gave our subject line 55 out of 100.
  • 11. Zurb Subject Line Preview: Zurb’s free tool will preview your email’s subject line and preview text on different mobile platforms. Although the phone models they use (iPhone 6, iPhone 6 Plus and Samsung Galaxy Note 5) are a bit outdated, it can give you a feel for the appearance of your emails on mobile.
  • 12. Emotional Marketing Value Headline Analyzer: EMV may not be as good as some of the previous subject line analyzers, but it can tell whether your copy appeals to the intellectual or the empathetic side of your prospects’ brains. This can help inspire tests for your emails.
Email Testing Tools for HTML Validation and Inbox Preview
    • 13. Litmus: Litmus is the original email preview tool (2005!). It will create screenshots of your emails across 90 apps and devices to help you test different designs and layouts. Although the tool is a bit expensive, it’s really useful.
    • 14. PutsMail: PutsMail is another testing tool (acquired by Litmus in 2014). You can run free tests with it, and interestingly, it has Apple Watch previews.
    • 15. Inbox Inspector: Inbox Inspector was created by GetResponse. It’s a really good free alternative to Litmus. You can use it to preview your emails in 25 of the most popular email clients.
    • 16. Email on Acid: Email on Acid is another competitor of Litmus. It’s less expensive than Litmus and can be a good option for email previews.
    • 17. HTML Email Check: HTML Email Check is a free tool to validate the markup (HTML, XHTML, CSS) of emails and newsletters. If you buy email templates or code them by hand, you’ll want to test their performance and cleanliness before using them with your subscriber base.

  • Email Testing Tools to Evaluate Your Body Copy

      • 18. Hemingway App: Hemingway helps improve the readability of your emails. It’s really useful when editing the body of your emails. It will grade your copy and suggest improvements. Best of all, Hemingway is completely free.
      • 19. Boomerang for Gmail: Boomerang is a plugin for Gmail. Although its core features are email scheduling and followup tracking, it has a feature – Respondable – that can really help you. Respondable uses artificial intelligence to help make your copy more actionable and impactful, and get more responses. The tool’s scores are based on data from millions of messages.
  • The way to $0 Marketing : Free Alternatives to Paid Tools

     Free options for some popular paid services.

  • Buffer

  • Canva

  • Google Analytics

  • Hotjar

  • Simply Measure

  • Open Site Explorer

  • Charlie

  • HubSpot Marketing Free

  • WordPress

  • Crowdfire

  • Medium

  • Wistia

  • SumoMe

  • Segment

  • Peek

  • Google Scholar

  • Google Trends

  • Blog Topic Generator

  • Content Idea Generator

  • Readability

  • Hemingway

  • Onpage Optimization Tool

  • After the Deadline

  • Readability Test Tool

  • Save Publishing

  • Followerwonk


  • Tweriod

  • Must Be Present

  • Conversation Score

  • Wolfram Alpha Facebook report

  • LikeAlyzer

  • Fanpage Karma

  • Facebook Page Barometer

  • Quicksprout

  • Website Grader

  • SharedCount

  • Newsle

  • Rapportive

  • MentionMapp

  • Web test

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