Saturday, October 16, 2010

How can you Writing Bum Marketing Art

Article writing is not as difficult as you think and gets easier 
the more you do. As with anything else in life 'practice makes 
perfect'. Here are some useful tips to help you.

1. Keep it simple. Don't make it harder than it really is. If you 
already have a website then you already know something about your 
subject. Look through the article directories and read two or three 
articles on your subject. Jot down the main points but do not copy 
any articles. Now, just start writing. You are trying to tell other 
people about your subject and they may know very little about it. 
Keep it interesting for them and make them want to read it.

2. Do not get stressed about it. At this stage nobody else is seeing 
what you are writing about other than you, so it doesn't matter. OK, 
you know what it is you want to sell. Think of yourself as the 
customer and think of the information that you would want to see. 
Visit forums where your customers participate and read through the 
posts looking at the questions that they ask. Base your articles 
on those questions. You may want to write an entire article based 
on one question or you could do a '5 questions asked most about...

3. Keep an eye on the length of your article. On average an article 
should be between 300 and 750 words. Most computers these days have 
a facility for doing a word count. Learn how to use it - it will 
save you time. Check the rules of the article directories before 
submitting your article. Some suggest articles of over 500 words 
others suggest an average of 350-400 words.

4. Do not be too eager. As soon as you finish your article don't 
rush off to submit it to every search engine you can think of. When 
it is finished make sure you check it over for spelling and grammar 
mistakes. Do not always rely on the spell checker facility. Get a 
friend to proofread it and ensure that it flows smoothly. Does it 
convey what you want it to? Is it relevant to your sit? Do you keep 
to the point?

5. Remember - this is an article not a sales letter. The article 
should provide information and lead people to your website. Once 
they are at your website that's the time to sell to them. If people 
think you are just trying to sell them something in your article 
they will lose respect for you and this in turn can damage your 
credibility. This is NOT what you want. Give them information and 
make them want to know more.

6. Stay focused. Keep to the point. If you are passionate about your 
topic it is so easy to drift off in other directions so you have to 
avoid this. Ideally you should write an outline for your article and 
jot down some key points about what you want to say. Keep referring 
back to this in order to stay on track.

7. Write as if you are talking to a close friend. Use everyday words 
that are easily understood. Don't try to impress people with words 
that your reader would need a dictionary by their side in order to 
understand what you are saying.

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